Tourism & Marketing Teach -T&M Teach

  Unfolding the Fourth Industrial Revolution: A Deep Dive The Fourth Industrial Revolution is not just another buzzword. It is a fundamental shift in the way we live, work, and interact with each other. This radical change, enabled by remarkable technological breakthroughs, is writing a new chapter in human development. The Fourth Industrial Revolution: An Overview The Fourth Industrial Revolution is the synthesis of the physical, digital, and biological realms. It is a phenomenon that transcends the boundaries of the first, second and third industrial revolutions with its speed, breadth, and depth. Its disruptive potential compels us to revisit our approaches towards national development, value creation in organizations, and even the very definition of being human. More than a Tech-Driven Change The Fourth Industrial Revolution is not merely about tech-driven changes; it presents an opportunity to help everyone - leaders, policymakers, and individuals across income groups and ...

  Smart Bangladesh and Vision 2041 aims to create a prosperous and technology-driven Bangladesh within the next 20 years. Bangladesh, a country in South Asia, is a rapidly growing economy with a population of over 164 million people.   The Bangladesh government has set a vision for the country to become a developed nation by 2041 through their strategic plan, "Vision 2041: Digital Bangladesh. " This plan focuses on promoting innovation and technology, increasing productivity, modernizing infrastructure, and improving governance.   Additionally, the government aims to improve the standard of living for all citizens and create a sustainable and inclusive economy. Through these efforts, Bangladesh aims to become a middle-income country by 2021 and a developed country by 2041. This article will examine the goals of Smart Bangladesh and Vision 2041 and the steps being taken towards achieving them.   Vision 2041   Vision 2041 is a strategic plan of th...

'' Comparing products and services’’ Products Services Resulting Implication Tangible Intangible Service cannot be easily patented. Service cannot be readily displayed. Standardized Heterogeneous Service delivery and customer satisfaction depend on employee and customer actions. Production separate from consumption Simultaneous production and consumption Customers affect each other Employee affect the service outcome Nonperishable Perishable Services cannot be returned or resold.  

  AAA - American Automobile Association B2B - Business-to-business B2C - Business-to-consumer BCG - Boston Consulting Group matrix EU - European Union GAAP - Generally accepted accounting principles GDP - Gross domestic product GHG - Greenhouse gas  GNI - Gross national income   GNP - Gross national product IMF - International Monetary Fund MICE - Meetings, incentives, conferences and exhibitions NGO - Non-governmental Organisation PATA - Pacific Asia Travel Association SWOT - Strengths, weaknesses, opportunities and threats VAT - Value Added Tax  VFR - Visiting friends and relatives  VR - Virtual reality WHO - World Health Organization  WTO - World Tourism Organization

 Service: An activity, benefit or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything is called Service. For example - Banking, hotel, airline travel, retail, wireless communication, and home repair services.  Characteristics of Service:  There are four characteristics of services when designing marketing programs.  Intangibility  Inseparability Variability Perishability Intangibility: Services cannot be seen ,tasted, felt, heard, or smelled before they are purchased. For example: People undergoing cosmic surgery cannot see the result before the purchase.    Inseparability: Services are produced and consumed at the same time and cannot be separated from their providers, whether the providers are people or machines. If a service employee provides the service , then the employee becomes the part of the service.  Variability: The quality of services may vary greatly depending on who provides t...