Service Marketing Mix One of the major concepts in modern marketing is the marketing mix, defined as the elements an organization controls that can be used to satisfy or communicate with customers. It consists of everything the firm can do to engage customers and deliver customer value. It consist of 7p which are 1. Product 2. Price 3. Place(Distribution) 4. Promotion 5. People 6. Physical Evidence 7. Process Product : Product means the goods and services combination the company offers to the target market. Physical good features Quality level Accessories Packaging Warranties Product line Branding Price : Price is the amount of money customers must pay to obtain the product. Channel type Exposure Intermediaries Outlet locations Transportation Storage Managing channels