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How services are different from products?

''Comparing products and services’’

Products

Services

Resulting Implication

Tangible

Intangible

Service cannot be easily patented.

Service cannot be readily displayed.

Standardized

Heterogeneous

Service delivery and customer satisfaction depend on employee and customer actions.

Production separate from consumption

Simultaneous production and consumption

Customers affect each other

Employee affect the service outcome

Nonperishable

Perishable

Services cannot be returned or resold.

 


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