Skip to main content

What are service marketing mix? What are the 7p's of Service marketing?

Service Marketing Mix

One of the major concepts in modern marketing is the marketing mix, defined as the elements an organization controls that can be used to satisfy or communicate with customers. It consists of everything the firm can do to engage customers and deliver customer value.

It consist of 7p which are              

1.     Product

2.     Price

3.     Place(Distribution)

4.     Promotion

5.     People

6.     Physical Evidence

7.     Process

service marketing mix


Product: Product means the goods and services combination the company offers to the target market.

Physical good features

Quality level

Accessories

Packaging

Warranties

Product line

Branding

 

Price: Price is the amount of money customers must pay to obtain the product.

Channel type

Exposure

Intermediaries

Outlet locations

Transportation

Storage

Managing channels

 

 

Place: It includes company activities that make the product available to target consumers.

Flexibility

Price level

Terms

Differentiation

Discounts

Allowance

 

 

Promotion: It refers to activities that communicate the merits of the product and persuade target customers to buy it.

Advertising

Personal Selling

Sales Promotion

Public Relations

Direct & Digital

 

 

People: All human actors who play a part in Service delivery and thus influence the buyer’s perceptions.

Employees

*Recruiting

*Training

*Motivation

*Rewards

* Teamwork

 

Customers      

  *Education

 * Training

 

Physical Evidence: The environment in which the service is delivered and where the firm and customer interact, as well as any tangible components that facilitate performance or communication of the service.

Facility design

Equipment

Signage

Employee dress

Web page

 

 

Process: The procedures, mechanism, and the flow of activities by which the service is delivered – the service delivery and operation systems.

Flow of Activities

Number of Steps

Customer involvement

                   

 

 

 

                   

 

 

 

 

 

Labels:

Comments

Post a Comment

Popular posts from this blog

How does Ecotourism help the environment?

  Ecotourism: Balancing Tourism and Environmental Conservation in Natural Areas Ecotourism involves visiting undisturbed natural areas. It promotes conserving the environment and improving the well-being of local people. Some of the best ecotourism destinations in the world are Alaska, The Amazon, Antarctica, Australian Blue Mountains, Borneo, Botswana, Costa Rica, Dominica, Galapagos Islands and Himalayas. Ecotourism emerges as a pivotal approach to tourism, emphasizing the preservation and appreciation of natural areas through responsible travel practices. This form of travel seeks not only to safeguard the environment but also to sustain local communities' well-being, fostering equilibrium between human activity and the conservation of ecosystems, wildlife, and natural resources. With its foundation in minimizing impact and fostering environmental awareness, ecotourism champions the principles of sustainable tourism within natural areas. It aims to benefit both t...
Post a Comment
Read more

Most important Abbreviation.

  AAA - American Automobile Association B2B - Business-to-business B2C - Business-to-consumer BCG - Boston Consulting Group matrix EU - European Union GAAP - Generally accepted accounting principles GDP - Gross domestic product GHG - Greenhouse gas  GNI - Gross national income   GNP - Gross national product IMF - International Monetary Fund MICE - Meetings, incentives, conferences and exhibitions NGO - Non-governmental Organisation PATA - Pacific Asia Travel Association SWOT - Strengths, weaknesses, opportunities and threats VAT - Value Added Tax  VFR - Visiting friends and relatives  VR - Virtual reality WHO - World Health Organization  WTO - World Tourism Organization
Post a Comment
Read more

How make money online

  From Zero to Hero: How to Make Money Online from Home Making money online from home is becoming increasingly viable, requiring patience, consistency, and a willingness to tackle the challenges it brings. With 14 diverse methods including freelancing, affiliate marketing, and e-commerce, the journey from zero to hero in the online job market is laden with options. However, not all strategies are worth pursuing, with activities such as betting and filling out surveys offering minimal financial returns. For those focused on how to make money online, creating a legitimate side hustle could potentially generate between $5,000 to $100,000 over time, marking the importance of choosing the right path. Identifying Your Niche Identifying a profitable niche is the cornerstone of a successful online business, acting as the bridge between your expertise and market demand. To embark on this venture: Explore Interests and Expertise:  Start with what you know and love. Whether it's a hobb...
Post a Comment
Read more